It is about time that email marketers understood and acknowledged the actual potential of Instagram. It is a fact that Instagram actually is delivering 120 times more customer engagement as compared to Twitter and also 58 times more customer engagement as compared to Facebook.
Therefore, it is not surprising that for offering consumers with high-quality relevant content today, marketers are consistently leveraging social media and integrating email marketing campaigns with Instagram and other social media platforms. As per a survey that was conducted by a reputed email marketing platform, almost one-third of the total marketers seem to be combining or integrating these two marketing platforms.
However, sadly the majority of such integrations have actually been on an elementary stage. For instance, while 76 percent of the emails are known to incorporate social media buttons, only about 14 percent of them are being actually optimized with social media pictures. Even though Instagram is regarded as an effective medium for brands, only 3 percent of the times, Instagram pictures are utilized within the emails. You could buy real Instagram likes for boosting traffic and achieve more and more followers.
For the layman, Email marketing and Instagram may seem to be two distinct platforms. However, when you come across brands that have started integrating Instagram pictures within their emails, you could see a clear difference and the benefits are pretty obvious.
Instagram Is an Unexploited Treasure House of Pictures
While Instagram has been responsible for generating fabulous levels of engagement and its content has been successfully and frequently shared by brands, some marketers are actually underutilizing these stunning Instagram visuals within emails. These marketers often are seen to be still depending on Facebook for sourcing social content. However, it is high time for marketers to switch platforms.
Instagram Pictures Are Not Equal
Some Instagram characteristics are more needed than others. For instance, as per some research, Instagram filters such as Valencia, X-Pro II, and Rise would be delivering the maximum revenue/ impression very much within your e-commerce environment.
Relevance Plays a Critical Role
You could simply insert an Instagram picture into your email template and be sure to see a boost in engagement. You should think carefully while choosing the creative assets. For instance, specific themes would be resonating more as compared to others at different times. Researchers observed a boost in seasonal themes such as travel, water, and sun. You need to think hard as to what are the precise themes that would be compelling action from your target audience.
Conclusion
Email still is regarded as a reliable way for different brands to stay connected with their consumers. AS per certain studies around 73 percent of the total marketers including B2B and B2C have accepted the fact that email is very much an integral part of their business. Moreover, it has been reported by Salesforce that 79 percent of all the marketers consider email design and content as the most crucial aspect of the email. Since customers are still showing a great inclination for editorial-style pictures, it would be becoming increasingly critical for brands to showcase this precise content within emails.
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