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5 Must Have Features For The Taxi Booking App 4

The features of an app matter a lot. Especially while the app is providing its services in any of the on-demand business domain. It becomes crucial for the app owner to select the features of the online taxi app business. There are some core features that cannot be neglected anyhow while shifting of switching the taxi business to online.

Why is it so important to focus on only a few features more as compare to the other unique ones? There can be an argument that unique features give an exponential lift to any kind of business. But the reality is, such unique features wouldn’t be able to work efficiently without the core features. Core features are like the heart of on-demand services and without them, the service would be considered as an incomplete service.

Inclusive Real-Time Tracking

As the core features are the heart of any on-demand service app, just the way, the real-time tracking is the heart of all the features. This feature is the inspirer for the invention of on-demand technology. So the on-demand service app would be an incomplete one without real-time tracking. One more thing you need to know is, most of the features are indirectly related to the real-time tracking feature. So it would be must to include real-time tracking as a part of offered features. It is not surprising that real-time tracking is among one of the highest demanded features.

Advanced Fare Estimation

Fare estimation is another highly demanded feature for the taxi app services. The feature of fare estimation calculates the fare for the desired ride prior the booking. The fare calculations should be transparent so that the riders can have faith in it and would prefer your taxi service every time whenever they have the need for the same. The accurate fare calculation would improve the work efficacy and satisfy the riders with their presented needs. The calculation of the fare for a particular distance can be set as per the business policies of your taxi app business.

Seamless Sign Up

The procedure for registration with the app should be as easy as possible. No long forms are going to work for registration. Such a step would encourage the users to jump on any other app providing similar services. That is why the easy registration should be more focused for your uber clones. As far as the feature is a concern, the social login and sign up is an ideal option to provide. With just a single click the rider would be able to sign up with the app and whenever they would need to login into the app, a click on social media icon would do it.

Multiple Payment Facility

The rider should be never bound with a single method of payment neither should force to do so. They should be provided with the flexibility to choose the most convenient way of payment. The two possibilities to provide them are online and offline payments. The offline payment would be done in cash once after the completion of the ride. The online payment facility might be stuffed with various ways to serve the preference. Credit or debit card payments is one of the option to offer while paying from popular e-wallet also should be included in your taxi app.


Scheduled Booking Facility

The riders should be able to schedule the riders from the app. It should be their choice whether they want to ride now or later. If they are willing to schedule a ride for future, the app should be offering enough functionality to enable them to do so. Once the rider clicks on the scheduled ride option button, there should be the facility from where they can enter the date and time for which they need the ride. They should be facilitated to book the rides for the next hour, next day, next week and even for next month.

Last Few Words

Lastly, after knowing the core features that are must include in an online taxi app still neglecting it would be a fatal decision for the business. The investment for the new initiative would turn into a huge loss. Being a startup or an entrepreneur, anyone wouldn’t want to face such a situation. That is why it becomes important to focus on the core features more as compare to including more and more unique features in the app.

Instead of focusing on making your taxi app full of features, it is always better to make it a feature-rich app. Some sort of support would make it more easy for you. The support that you can get maybe from taxi app development firm that has experience of years in this domain. They can help you with getting the perfect feature-rich app along with all the desired features of yours that you want in your taxi app.


Email Marketing and Instagram Are Two Perfect Partners in Success 4

It is about time that email marketers understood and acknowledged the actual potential of Instagram. It is a fact that Instagram actually is delivering 120 times more customer engagement as compared to Twitter and also 58 times more customer engagement as compared to Facebook.

Therefore, it is not surprising that for offering consumers with high-quality relevant content today, marketers are consistently leveraging social media and integrating email marketing campaigns with Instagram and other social media platforms. As per a survey that was conducted by a reputed email marketing platform, almost one-third of the total marketers seem to be combining or integrating these two marketing platforms.

However, sadly the majority of such integrations have actually been on an elementary stage. For instance, while 76 percent of the emails are known to incorporate social media buttons, only about 14 percent of them are being actually optimized with social media pictures. Even though Instagram is regarded as an effective medium for brands, only 3 percent of the times, Instagram pictures are utilized within the emails. You could buy real Instagram likes for boosting traffic and achieve more and more followers.

For the layman, Email marketing and Instagram may seem to be two distinct platforms. However, when you come across brands that have started integrating Instagram pictures within their emails, you could see a clear difference and the benefits are pretty obvious.

Instagram Is an Unexploited Treasure House of Pictures

While Instagram has been responsible for generating fabulous levels of engagement and its content has been successfully and frequently shared by brands, some marketers are actually underutilizing these stunning Instagram visuals within emails. These marketers often are seen to be still depending on Facebook for sourcing social content. However, it is high time for marketers to switch platforms.

Instagram Pictures Are Not Equal

Some Instagram characteristics are more needed than others. For instance, as per some research, Instagram filters such as Valencia, X-Pro II, and Rise would be delivering the maximum revenue/ impression very much within your e-commerce environment.

Relevance Plays a Critical Role

You could simply insert an Instagram picture into your email template and be sure to see a boost in engagement. You should think carefully while choosing the creative assets. For instance, specific themes would be resonating more as compared to others at different times. Researchers observed a boost in seasonal themes such as travel, water, and sun. You need to think hard as to what are the precise themes that would be compelling action from your target audience.

Conclusion

Email still is regarded as a reliable way for different brands to stay connected with their consumers. AS per certain studies around 73 percent of the total marketers including B2B and B2C have accepted the fact that email is very much an integral part of their business.  Moreover, it has been reported by Salesforce that 79 percent of all the marketers consider email design and content as the most crucial aspect of the email. Since customers are still showing a great inclination for editorial-style pictures, it would be becoming increasingly critical for brands to showcase this precise content within emails.

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Essential Benefits of Using Instagram 185

To reach the maximum audience count, social media network works the best. Today, Instagram is one of the most powerful social media platforms that can create visual content for the users. You know it very well that the visual representation of anything can make the maximum impact on the viewers. While posing the benefits of any product, if you can show it with visual content, people understand it better. There is no other platform better than Instagram where you get a clear visual presentation of the products. Promoting your offerings with the help of an SEO expert who is also into SMO can fetch your enough popularity.

The importance of visual social media has become more intense and become immensely effective to turn your small business into a large one. Once you are on Instagram, you can be sure of creating more fans and followers for your businesses. Are you setting up your business for the first time? Now, you can know the benefits before taking your first step into social media marketing. Read on to know more.

  1. Instagram can Increase Engagement

You should increase your contact through Instagram to get more views on your posts. Once you post anything, it gets liked and shared by many of your followers for Instagram and thus, the number of target consumers increase faster. You can get more potential customer among them.

  1. Know the Preference of Your Customer

Once you get connected to people through Instagram, you are able to check their comments on your post. Through that, you get to know whether they are liking your products or not. They will also give opinions to bring the potential changes in the product. Thus, you can make your business bigger and better. For example, if you have a restaurant, you can share the pictures of dining arrangement, special cuisines, etc. Once people love anything, they will share the pictures so that many will know and visit your restaurant.

  1. Build Trust and Personality

This is one of the essential benefits of using Instagram for marketing strategies. Once you serve your customer, you make an emotional connection with him/her. When the same person recommends someone to buy from you or visit your store again, you greet him or her with a warm heart and that connection is possible through Instagram. Once trust is built, you can grow more and more.

  1. Bring More Traffic

This is the most important activity done by every social media network and Instagram is no exception. Once you connect your Instagram posts with Facebook and Twitter, you can’t imagine how big a market you are getting to display your products. Once you are truly active on social media, you can get more potential customers for your product.

  1. Make New Audience

Instagram gives you the opportunity to reach the target audience and identify who they are. But, there are many other things that it does. You can build new target consumer through Instagram. Maybe, you are a florist and the youth are your target consumer. How will it feel if you get an elderly customer who wants to gift flowers on her anniversary?

These are the benefits that you can get once you are active on social media network, especially on Instagram.