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How to Carve Out a Winning Instagram Marketing Campaign

Instagram has been widely favored as a platform of choice by marketers because of its distinctive demographics, it’s high number of monthly active users, and its level of engagement that is much superior to the rest of the social media networks. While plenty of businesses have chalked out their Instagram marketing strategies, there are lots of others that are still to figure out how they should progress to develop a marketing strategy that will give them an edge. Some practical and effective tips:

Launch the Marketing Campaign at the Right Time

Your Instagram marketing campaign should perfectly align with the business’s larger objectives and goals. Unless you can launch your Instagram marketing campaign at a time when users are going to be really receptive to your posts, your campaign may just fall flat and return a negative ROI. Typically, a good time to kick off your Instagram campaign is when the business is going to make a new product launch or make a very important announcement.

Set Campaign Objectives That Are Clearly Defined and Measurable

To know whether your marketing campaign is successful, you need to first define what you are intending to achieve. It is only when that your goals can be measured objectively, that you will know if you are succeeding or not. It can be very difficult, if not impossible, to prioritize improvements in your campaign unless you have defined very specific goals to start off with. When you know where you have to reach, you can tweak the process to achieve it in the quickest possible time. Also, clear measurable campaign parameters like the number of real Instagram likes give everyone associated with the business a tangible goal to aspire to.

Obtain Target Audience Feedback to Devise and Improve Your Campaign

As with all marketing campaigns, a large part of the success lies in how much you have been able to understand what your customer wants and what his aspirations are. Even though you may have a very good product or service, you will be able to achieve real marketing success only if you take the trouble of talking to your potential customers to find out what they are looking to get. Also, eliciting feedback from customers of competitors can tell you where the market gaps are that can be addressed by you.

Test Various Types of Content for Campaign Optimization

The format in which the content is delivered to users is critical for ensuring a high level of engagement. Without assuming that users like something more than anything else, it can be more productive to test out which type of content is liked better by users. Since Instagram offers various formats like photos, videos, carousel, Stories as well as Live Video, you can give your marketing campaign a bigger momentum by choosing the right format mix.

Conclusion

For your Instagram marketing campaign to have the maximum impact, you should know the best time to launch it, set measurable campaign objectives, obtain user feedback as well as select the most appropriate mix of content format.


Essential Benefits of Using Instagram

To reach the maximum audience count, social media network works the best. Today, Instagram is one of the most powerful social media platforms that can create visual content for the users. You know it very well that the visual representation of anything can make the maximum impact on the viewers. While posing the benefits of any product, if you can show it with visual content, people understand it better. There is no other platform better than Instagram where you get a clear visual presentation of the products. Promoting your offerings with the help of an SEO expert who is also into SMO can fetch your enough popularity.

The importance of visual social media has become more intense and become immensely effective to turn your small business into a large one. Once you are on Instagram, you can be sure of creating more fans and followers for your businesses. Are you setting up your business for the first time? Now, you can know the benefits before taking your first step into social media marketing. Read on to know more.

  1. Instagram can Increase Engagement

You should increase your contact through Instagram to get more views on your posts. Once you post anything, it gets liked and shared by many of your followers for Instagram and thus, the number of target consumers increase faster. You can get more potential customer among them.

  1. Know the Preference of Your Customer

Once you get connected to people through Instagram, you are able to check their comments on your post. Through that, you get to know whether they are liking your products or not. They will also give opinions to bring the potential changes in the product. Thus, you can make your business bigger and better. For example, if you have a restaurant, you can share the pictures of dining arrangement, special cuisines, etc. Once people love anything, they will share the pictures so that many will know and visit your restaurant.

  1. Build Trust and Personality

This is one of the essential benefits of using Instagram for marketing strategies. Once you serve your customer, you make an emotional connection with him/her. When the same person recommends someone to buy from you or visit your store again, you greet him or her with a warm heart and that connection is possible through Instagram. Once trust is built, you can grow more and more.

  1. Bring More Traffic

This is the most important activity done by every social media network and Instagram is no exception. Once you connect your Instagram posts with Facebook and Twitter, you can’t imagine how big a market you are getting to display your products. Once you are truly active on social media, you can get more potential customers for your product.

  1. Make New Audience

Instagram gives you the opportunity to reach the target audience and identify who they are. But, there are many other things that it does. You can build new target consumer through Instagram. Maybe, you are a florist and the youth are your target consumer. How will it feel if you get an elderly customer who wants to gift flowers on her anniversary?

These are the benefits that you can get once you are active on social media network, especially on Instagram.