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Email Marketing and Instagram Are Two Perfect Partners in Success 4

It is about time that email marketers understood and acknowledged the actual potential of Instagram. It is a fact that Instagram actually is delivering 120 times more customer engagement as compared to Twitter and also 58 times more customer engagement as compared to Facebook.

Therefore, it is not surprising that for offering consumers with high-quality relevant content today, marketers are consistently leveraging social media and integrating email marketing campaigns with Instagram and other social media platforms. As per a survey that was conducted by a reputed email marketing platform, almost one-third of the total marketers seem to be combining or integrating these two marketing platforms.

However, sadly the majority of such integrations have actually been on an elementary stage. For instance, while 76 percent of the emails are known to incorporate social media buttons, only about 14 percent of them are being actually optimized with social media pictures. Even though Instagram is regarded as an effective medium for brands, only 3 percent of the times, Instagram pictures are utilized within the emails. You could buy real Instagram likes for boosting traffic and achieve more and more followers.

For the layman, Email marketing and Instagram may seem to be two distinct platforms. However, when you come across brands that have started integrating Instagram pictures within their emails, you could see a clear difference and the benefits are pretty obvious.

Instagram Is an Unexploited Treasure House of Pictures

While Instagram has been responsible for generating fabulous levels of engagement and its content has been successfully and frequently shared by brands, some marketers are actually underutilizing these stunning Instagram visuals within emails. These marketers often are seen to be still depending on Facebook for sourcing social content. However, it is high time for marketers to switch platforms.

Instagram Pictures Are Not Equal

Some Instagram characteristics are more needed than others. For instance, as per some research, Instagram filters such as Valencia, X-Pro II, and Rise would be delivering the maximum revenue/ impression very much within your e-commerce environment.

Relevance Plays a Critical Role

You could simply insert an Instagram picture into your email template and be sure to see a boost in engagement. You should think carefully while choosing the creative assets. For instance, specific themes would be resonating more as compared to others at different times. Researchers observed a boost in seasonal themes such as travel, water, and sun. You need to think hard as to what are the precise themes that would be compelling action from your target audience.

Conclusion

Email still is regarded as a reliable way for different brands to stay connected with their consumers. AS per certain studies around 73 percent of the total marketers including B2B and B2C have accepted the fact that email is very much an integral part of their business.  Moreover, it has been reported by Salesforce that 79 percent of all the marketers consider email design and content as the most crucial aspect of the email. Since customers are still showing a great inclination for editorial-style pictures, it would be becoming increasingly critical for brands to showcase this precise content within emails.

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What Are the Benefits of Selecting Android App Development Platform? 5

One of the most popular and fast-growing elements in the mobile app development industry is the Android app platform. Ever since the introduction of smartphones; Android has been the most accepted operating system for users across the globe. In order to survive and stand out in the competition of the modern world, smartphones have been a real help to the audience.

With the new updates in the platform along with the rising Android users, the use of Android apps has set up new records. If you run a company that deals with developing mobile apps, then making the most of this platform will benefit you in every way.

Here are some of the benefits of choosing the Android platform for developing your app.

Great Support for Graphics

The Android operating system provides a broad range of features for fulfilling the graphic design requirements. The graphics are streamlined on the Android platform and the features are much more splendid compared to other mobile app development platforms. If you are considering the Android platform for releasing your business app, then you can take the help of a mobile app development company in Mumbai. The Android app platform offers superior in-built support for creating the best 2D and 3D graphics that can boost the traffic on your app.

Cost-effective

Since mobile app development has gained a strong position in the online marketing campaigns of businesses, every marketer is looking for the best ROI from their investment in mobile apps. When it comes to developing mobile apps at reasonable prices, Android platform is the go-to option. There is a wide range of Android app development tools used by the developers to build top-notch apps for your brand at competitive prices.

Secured Platform

The Android system is a secured platform that is almost identical to the Linux-based Kernel. If you are concerned with the security of your app, then Android offers an unwavering platform for building your mobile app incorporating all the security elements. The platform is user-friendly and promises a hassle-free running of apps, something which most of the business owners want to ensure. Developing your business app on Android platform makes sure that the app will not crash while using.

Excellent Integration

Integrating inner apps is an important task and requires an ideal platform for this need. Android offers such a platform that offers easy inter-app integration by providing the best flexible tools. Most of the app developers choose the Android platform for creating apps, as it delivers the top-notch performance.

Immense Popularity

As mentioned earlier, the Android platform has a massive popularity in the market. Google has made the groundwork firm in terms of app development and has made certain that the users get the best browsing experience on their mobile devices.

Conclusion

The Android platform offers businesses a great opportunity to feature their apps and achieve high user engagement. Not only does it help them gain popularity, but also makes their brand visible on the web. Consider the aforementioned benefits and develop your app on the Android platform for achieving new heights in your marketing campaign.


How to Carve Out a Winning Instagram Marketing Campaign 3

Instagram has been widely favored as a platform of choice by marketers because of its distinctive demographics, it’s high number of monthly active users, and its level of engagement that is much superior to the rest of the social media networks. While plenty of businesses have chalked out their Instagram marketing strategies, there are lots of others that are still to figure out how they should progress to develop a marketing strategy that will give them an edge. Some practical and effective tips:

Launch the Marketing Campaign at the Right Time

Your Instagram marketing campaign should perfectly align with the business’s larger objectives and goals. Unless you can launch your Instagram marketing campaign at a time when users are going to be really receptive to your posts, your campaign may just fall flat and return a negative ROI. Typically, a good time to kick off your Instagram campaign is when the business is going to make a new product launch or make a very important announcement.

Set Campaign Objectives That Are Clearly Defined and Measurable

To know whether your marketing campaign is successful, you need to first define what you are intending to achieve. It is only when that your goals can be measured objectively, that you will know if you are succeeding or not. It can be very difficult, if not impossible, to prioritize improvements in your campaign unless you have defined very specific goals to start off with. When you know where you have to reach, you can tweak the process to achieve it in the quickest possible time. Also, clear measurable campaign parameters like the number of real Instagram likes give everyone associated with the business a tangible goal to aspire to.

Obtain Target Audience Feedback to Devise and Improve Your Campaign

As with all marketing campaigns, a large part of the success lies in how much you have been able to understand what your customer wants and what his aspirations are. Even though you may have a very good product or service, you will be able to achieve real marketing success only if you take the trouble of talking to your potential customers to find out what they are looking to get. Also, eliciting feedback from customers of competitors can tell you where the market gaps are that can be addressed by you.

Test Various Types of Content for Campaign Optimization

The format in which the content is delivered to users is critical for ensuring a high level of engagement. Without assuming that users like something more than anything else, it can be more productive to test out which type of content is liked better by users. Since Instagram offers various formats like photos, videos, carousel, Stories as well as Live Video, you can give your marketing campaign a bigger momentum by choosing the right format mix.

Conclusion

For your Instagram marketing campaign to have the maximum impact, you should know the best time to launch it, set measurable campaign objectives, obtain user feedback as well as select the most appropriate mix of content format.


Essential Benefits of Using Instagram 185

To reach the maximum audience count, social media network works the best. Today, Instagram is one of the most powerful social media platforms that can create visual content for the users. You know it very well that the visual representation of anything can make the maximum impact on the viewers. While posing the benefits of any product, if you can show it with visual content, people understand it better. There is no other platform better than Instagram where you get a clear visual presentation of the products. Promoting your offerings with the help of an SEO expert who is also into SMO can fetch your enough popularity.

The importance of visual social media has become more intense and become immensely effective to turn your small business into a large one. Once you are on Instagram, you can be sure of creating more fans and followers for your businesses. Are you setting up your business for the first time? Now, you can know the benefits before taking your first step into social media marketing. Read on to know more.

  1. Instagram can Increase Engagement

You should increase your contact through Instagram to get more views on your posts. Once you post anything, it gets liked and shared by many of your followers for Instagram and thus, the number of target consumers increase faster. You can get more potential customer among them.

  1. Know the Preference of Your Customer

Once you get connected to people through Instagram, you are able to check their comments on your post. Through that, you get to know whether they are liking your products or not. They will also give opinions to bring the potential changes in the product. Thus, you can make your business bigger and better. For example, if you have a restaurant, you can share the pictures of dining arrangement, special cuisines, etc. Once people love anything, they will share the pictures so that many will know and visit your restaurant.

  1. Build Trust and Personality

This is one of the essential benefits of using Instagram for marketing strategies. Once you serve your customer, you make an emotional connection with him/her. When the same person recommends someone to buy from you or visit your store again, you greet him or her with a warm heart and that connection is possible through Instagram. Once trust is built, you can grow more and more.

  1. Bring More Traffic

This is the most important activity done by every social media network and Instagram is no exception. Once you connect your Instagram posts with Facebook and Twitter, you can’t imagine how big a market you are getting to display your products. Once you are truly active on social media, you can get more potential customers for your product.

  1. Make New Audience

Instagram gives you the opportunity to reach the target audience and identify who they are. But, there are many other things that it does. You can build new target consumer through Instagram. Maybe, you are a florist and the youth are your target consumer. How will it feel if you get an elderly customer who wants to gift flowers on her anniversary?

These are the benefits that you can get once you are active on social media network, especially on Instagram.